Parle g biscuit model10/18/2023 ![]() After doing strategic mapping, one would find that Parle is above its competitors in every aspect. ![]() Parle has an upper hand in many measures. It, more often than not, employs a single distributor to distribute different products of the brand, which helps in cost-cutting and gives the brand a competitive advantage. Parle brand also works on efficient economics of sale. To become competitive in the market, it focuses on high volumes of production, and thus, it is able to keep the price so economical that even if other brands make their entry into the biscuit market, they hardly remain competitive with Parle. ![]() With such a flexible price system, it is able to make its presence almost everywhere. 25 packets, thus this price range is suitable for every household. Parle-G biscuits are available in diffrent range of packets such as Rs. It focuses on market penetration by keeping the prices low for this biscuit. Let’s delve into the pricing strategy used for upscaling the consumption of Parle-G biscuits. The brand emphasises on the formula of mass production for mass consumption, which makes the entire brand consumer-friendly. Parle, unequivocally, develops on this theme, and thus, it keeps Parle-G for distribution to remote areas and marginalised areas and products like Melody and Appy for a relatively affluent section. 1.2 Demographic Segmentationĭemographic Segmentation is a strategy through which a company gauges how far it needs to distribute its products. For instance, it makes Milano biscuits for premium customers and Parle-G for masses. ![]() Parle manufactures those products that win the approval of almost all the classes of society. 1.1 Social psychographic segmentation.ĭifferent classes of people have different purchasing capacity, and Parle has internalised this concept in its brand formation. Parle employs psychographic and demographic strategies to streamline its manufacturing strategy. Segmentation refers to the strategy of making diverse and customer-specific products that cater to people of distinct social, cultural, and economic section. What business tactics this popular Indian brand in the food and confectionaries has adopted to become a giant in this sector can be discussed through this business model. The brand has manufacturing units in seven countries, besides India. Apart from being famous among Indian masses, Parle Products have a wide presence in the global space that includes the US, UK, Canada, Australia, New Zealand, and the Middle East. The 3 companies continue to use the family trademark name “Parle”. Among them, Parle Products holds the majority of shares. The original Parle company balkanized into 3 separate companies- Parle Agro, Parle Products, and Parle Bisleri. Ever since then, the Parle brand has been growing in size and grandeur. After his return, owing to the shortage of engineers, the family itself started working on the plant set up by it. During this time, Mohanlal’s son, Narrotam went to Germany to gain expertise in modern confectionery techniques. Before embarking on this journey, Mohanlal had opened a tailoring shop, which also flourished however, his sons encouraged him to explore the space of confectionary. Interestingly, from this name, the brand got its legendary title – Parle. He established the first plant of biscuit production in his neighbourhood, at a place called Vile Parle, in Mumbai. ![]() He wanted to support the Swadeshi movement and revive the Indian heritage, which led him to kick-start a new business. The Parle factory was set up by Mohanlal Chauhan and his sons with just 12 employees. This article will discuss the growth trajectory of the brand in conjunction with different strategies used by it to become the market leader. It is specifically known for Parle-G biscuits, which almost every Indian loves to savour along with tea. Since its inception in 1929, it has become an epitome of quality, nutrition, and innovation. The timestamp is only as accurate as the clock in the camera, and it may be completely wrong.Parle is an Indian brand, which has made deep inroads in confectionery, biscuits, and food products business. If the file has been modified from its original state, some details such as the timestamp may not fully reflect those of the original file. This file contains additional information such as Exif metadata which may have been added by the digital camera, scanner, or software program used to create or digitize it. ![]()
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